PRODUCT HUNTING

Find the product before the competition does

We identify high-potential, profitable products to launch across Amazon, eBay, Shopify, and local ecommerce channels — using data tools to evaluate search volume, profit margins, supplier costs, and competition.

58%
of Amazon sellers achieve profitability within 12 months — the difference is almost always product selection, not effort
22%
of sellers never become profitable at all, most often from launching into an oversaturated or low-margin category
The problem

Most failed product launches were doomed before the ad budget was ever spent

Choosing a product based on a trending video or a gut feeling skips the questions that actually determine whether it can be profitable — real search demand, realistic margins after fees and shipping, and how saturated the competition already is. By the time those questions get answered the hard way, inventory is already purchased.

The gap between sellers who hit profitability within a year and the roughly one in five who never do usually traces back to product selection made with data, not product selection made on instinct.

What we do

Real demand validation

Search volume and demand data checked before anything else, so effort goes into products people are actually looking for.

Margin & cost analysis

Profit margins calculated realistically against supplier costs, fees, and shipping, not estimated optimistically.

Competition-level assessment

Category competition evaluated honestly, so you know what you’re actually up against before committing.

Multi-channel evaluation

Products assessed for fit across Amazon, eBay, Shopify, and local channels, not a single-platform assumption.

Full scope

What's included in every product hunting engagement

One clear scope, whether it’s a first product launch or expanding an existing catalog.

Search volume & demand research

Profit margin & fee analysis

Supplier & sourcing cost research

Competition & saturation assessment

Trend & seasonality analysis

Review & complaint gap analysis

Multi-channel fit evaluation

MOQ & inventory risk assessment

Category & compliance risk check

Shortlist & scoring report

Launch recommendation summary

Ongoing product pipeline research

What proper product hunting gives you

Product decisions grounded in real numbers, not a hunch.

of shortlisted products validated against real demand and margin data
0 %
channels evaluated per product: Amazon, eBay, Shopify, and beyond
0 +
products recommended without a checked margin and competition level
0
guesswork — every recommendation backed by specific data points
0
How we do it

Researched, scored, recommended

01

Define the criteria

We clarify your budget, risk tolerance, and target channels, so research is scoped to what’s actually launchable for you.

02

Research & validate

Demand, margin, supplier cost, and competition data gathered for each candidate product using dedicated research tools.

03

Score & shortlist

Candidates scored against consistent criteria, narrowing a wide field down to the strongest realistic options.

04

Deliver the recommendation

A clear shortlist delivered with the reasoning and data behind each recommendation, not just a list of product names.

Tools we use

Helium 10 / Jungle Scout · Terapeak (eBay) · Google Trends & keyword research tools · Supplier & sourcing databases

Timeline: a standard product hunting engagement covering research, scoring, and a shortlist typically takes 1–2 weeks; ongoing pipeline research for regular new product identification runs on an agreed recurring cadence.

Why BetterSell

Product selection backed by real numbers

Demand checked first. We validate real search volume before anything else, since no margin matters if no one’s searching.

Margins calculated realistically. Fees, shipping, and supplier costs are factored in honestly, not estimated optimistically.

Competition assessed honestly. You’ll know exactly what you’re up against, not just that a product looks appealing.

Multi-channel from the start. Products are evaluated for fit across the channels that actually make sense for your business.

A great product still needs a properly set up storefront

Product hunting finds what to sell — but a well-configured Amazon, eBay, or Shopify storefront is what turns that product into a functioning, sellable listing.

Recent results

What this looks like in practice

Trending product, avoided

Before: A client was about to commit significant budget to a product trending heavily on social media.

Diagnosis: The trend hadn’t been validated against actual marketplace search volume, and the category was already showing signs of heavy saturation.

Fix: Researched real search demand and competition levels, finding the category was more saturated than the social trend suggested.

Result: The client avoided the launch and redirected budget toward a shortlisted alternative with validated demand and lower competition.

Margin, caught before launch

Before: A product looked profitable on paper based on a rough supplier quote and estimated selling price.

Diagnosis: The margin estimate hadn’t accounted for full marketplace fees, shipping costs, and realistic return rates for the category.

Fix: Recalculated margins with full fee, shipping, and return-rate data factored in, revealing the product wouldn’t be profitable at the planned price.

Result: The client avoided committing inventory budget to an unprofitable product, redirecting research toward better-margin alternatives.

Multi-channel opportunity, found

Before: A seller was focused entirely on Amazon and hadn’t considered whether their product category fit other channels.

Diagnosis: No one had evaluated whether the product had strong demand on eBay or through a direct Shopify store, since Amazon had always been the default.

Fix: Assessed the product’s fit across Amazon, eBay, and Shopify, finding meaningfully lower competition on a second channel.

Result: The seller expanded into the additional channel, diversifying revenue beyond a single marketplace’s fee structure and competition.

Let’s find your next winning product

Book a free product research consultation and we’ll talk through your budget, channels, and what a validated shortlist would look like.

Here are some frequently asked questions

What people mostly ask us about product hunting and what you might wanna know –

Demand research, margin analysis, competition assessment, and a scored shortlist with recommendations — see the full scope above.

Amazon, eBay, Shopify, and other ecommerce channels, evaluated based on which fit your specific product and business.

No one can guarantee outcomes, but every recommendation is backed by real demand, margin, and competition data to minimize avoidable risk.

Yes, research can be scoped to a specific category or kept open to a broader search, based on your preference.

We factor in supplier costs, marketplace fees, shipping, and typical return rates for the category, not just an optimistic estimate.

Yes, competition and saturation assessment is part of the standard scope for every shortlisted product.

Supplier and sourcing cost research is included; direct sourcing and supplier negotiation can be scoped as a follow-on engagement.

Yes, ongoing product pipeline research is available on a recurring cadence for businesses that need a steady stream of new candidates.

A standard engagement covering research, scoring, and a shortlist typically takes 1–2 weeks.

Yes — book a free product research consultation and we’ll talk through your budget and goals.