We install and verify tracking pixels from Meta, TikTok, Pinterest, and Google — correct script placement and event mapping so platforms capture real-time visitor interactions accurately.
Most pixels get added once, quickly, from a plugin or a copy-pasted snippet — and never checked again. Event mapping goes unverified, base code fires on the wrong pages, and purchase values sometimes don’t pass through at all. iOS tracking restrictions alone can cause a browser-only pixel to under-report 20–60% of real conversions.
Every ad platform optimizes delivery based on the events it receives. A pixel that’s technically live but mapped incorrectly doesn’t just under-report — it actively teaches the algorithm to target the wrong audience.
Base code and event pixels placed exactly where each platform requires, verified with each platform’s own testing tools.
Purchase, lead, and view events mapped to the actions that actually matter to your business, not left on generic defaults.
Meta, TikTok, Pinterest, and Google pixels installed and verified together, so no ad platform is flying blind.
Every pixel tested live using each platform’s own event testing tools before campaigns launch on it.
One clear scope, whether it’s a first-time install or fixing an existing setup.
Ad platforms fed accurate data, not guesses.
We check what’s currently installed, what’s firing correctly, and what’s missing or duplicated.
Base code and event pixels placed exactly where each platform requires for reliable firing.
Purchase, lead, and view events mapped to the actions that matter, with accurate value passing.
Every pixel tested live with each platform’s own tools, then documented before campaigns go live on it.
Meta Events Manager · TikTok Events Manager · Pinterest Tag Helper · Google Tag Manager · Google Tag Assistant
Timeline: a standard pixel setup across the platforms you use is usually complete and verified within 2–3 business days; cleaning up an existing setup with duplicate or conflicting pixels can take a little longer depending on how tangled it is.
Every platform checked with its own tool. We don’t assume a pixel works — we verify it live in each platform’s Events Manager.
Values mapped accurately. Purchase and lead values pass through correctly, so ad platforms optimize on real numbers.
No duplicate firing. Existing conflicts and duplicate pixels are cleaned up, not left stacked on top of a new install.
Documented handoff. You get a clear record of what’s installed where, so your team can manage it confidently.
Browser-based pixels miss a meaningful share of real conversions due to iOS restrictions and ad blockers. Pairing your pixel setup with server-side Conversions API is what closes that gap.
Before: Meta Ads were optimizing on purchase events, but reported revenue was consistently lower than actual sales.
Diagnosis: The purchase event was firing correctly, but the value parameter wasn’t mapped to the actual order total, so Meta was optimizing on incomplete data.
Fix: Corrected the event parameter mapping so purchase value passed through accurately with every transaction.
Result: Reported revenue matched actual sales going forward, and campaign optimization improved with accurate value data feeding the algorithm.
Before: Two different Meta Pixels were both firing on the same site, inflating event counts and confusing attribution.
Diagnosis: A legacy pixel from a previous agency had never been removed when a new one was installed, so both were running simultaneously.
Fix: Identified and removed the legacy pixel, consolidating tracking to a single, correctly mapped Pixel.
Result: Event counts normalized to accurate levels, and attribution reporting became reliable again.
Before: Running TikTok ads with no TikTok Pixel installed at all, meaning campaigns had zero conversion data to optimize against.
Diagnosis: TikTok advertising had been launched quickly without pixel setup, since the existing Meta Pixel was assumed to cover tracking needs.
Fix: Installed and verified the TikTok Pixel with matching event mapping to the existing Meta and Google setup.
Result: TikTok campaigns began receiving real conversion data, allowing the algorithm to optimize delivery instead of guessing.
Book a free pixel audit and we’ll show you what’s tracking, what’s missing, and what accurate setup would mean for your ad performance.
What people mostly ask us about pixel setup and what you might wanna know –
Installation across the platforms you use, accurate event mapping, and live verification — see the full scope above.
Meta, TikTok, Pinterest, and Google are the most common, and we can cover others depending on where you advertise.
Yes — auditing and correcting an existing pixel setup is one of the most common versions of this project.
Yes, cleaning up duplicate or conflicting pixels is part of the standard scope.
Usually an incorrect value parameter mapping — the event fires, but the wrong number gets passed through. We fix this as part of setup.
Yes, ecommerce catalog and dynamic ad pixel setup is included where relevant.
Every pixel is tested live using the platform’s own tools, like Meta Events Manager or Google Tag Assistant, before we consider it done.
We verify every change before it goes live, so existing campaigns aren’t disrupted during setup.
A standard setup across your platforms is usually complete and verified within 2–3 business days.
Yes — book a free pixel audit and we’ll show you exactly what’s tracking and what’s missing.
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Sunday: Closed
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