LANDING PAGE BUILDER

Pages built to turn ad clicks into leads and sales

We construct high-converting landing pages using drag-and-drop builders like PageFly, Unbounce, or ClickFunnels — optimized for direct-response copywriting, dynamic offer stacks, rapid load speeds, and mobile responsiveness.

6.6%
median landing page conversion rate across 57M+ conversions, per Unbounce — B2B SaaS pages sit lower at 3.8%, showing how much category and execution both matter
8%
the desktop-vs-mobile conversion gap despite mobile driving 82.9% of traffic — a costly disparity most pages never address
The problem

Sending paid traffic to a generic page is expensive waste

Paid ad traffic sent to a slow, generic, or unfocused landing page converts far below what the same traffic could produce on a page built specifically for that offer. The median landing page conversion rate sits at 6.6%, but that median hides a wide gap between pages built with direct-response principles and ones that aren’t.

Mobile traffic dominance makes this worse when ignored — despite mobile driving the vast majority of traffic on most campaigns, desktop still converts noticeably better on unoptimized pages, representing a large, fixable gap in lost conversions.

What we do

Direct-response copywriting

Copy written specifically to move a visitor toward one action, not general brand messaging repurposed for a landing page.

Dynamic offer stacks

The offer structured and presented to maximize perceived value, not just a flat description of what’s included.

Rapid load speeds

Pages built and optimized for fast load times, since speed directly affects both conversion and ad platform quality scores.

True mobile responsiveness

Pages built mobile-first and tested on real devices, closing the gap most unoptimized pages leave on the table.

Full scope

What's included in every landing page engagement

One clear scope, whether it’s PageFly, Unbounce, ClickFunnels, or another builder.

Direct-response copywriting

Offer & pricing structure design

Page layout & design

Speed & performance optimization

Mobile-responsive build

CTA & form design

Pixel & conversion tracking setup

A/B test variant builds

Social proof & testimonial integration

Compliance-checked ad landing pages

Conversion rate reporting

Ongoing optimization

What a properly built landing page gives you

Ad traffic converting at what it’s actually capable of, not a generic fraction of it.

conversion rate targeted, at or above the current landing page median
0 %+
target load time, aligned with what actually drives conversion and ad quality score
0 s
pages left unoptimized for the mobile traffic that dominates most campaigns
0
guesswork — every element built around direct-response conversion principles
0
How we do it

Structured, written, optimized

01

Structure the offer

The offer and pricing presented deliberately to maximize perceived value, not just described flatly.

02

Write for conversion

Copy built specifically to move a visitor toward one clear action, using direct-response principles.

03

Build for speed & mobile

The page built mobile-first and optimized for fast load times from the start, not patched afterward.

04

Track & refine

Conversion tracking set up from launch, with the page refined based on real performance data.

Tools we use

PageFly / Unbounce / ClickFunnels · Google Analytics 4 & conversion tracking · A/B testing tools · Page speed optimization tools

Timeline: a single landing page typically turns around within 3–5 business days, including copywriting, design, and speed optimization; a multi-page funnel is scoped based on the number of pages needed.

Why BetterSell

Pages built around conversion principles, not just design

One clear action. Every page is built around a single conversion goal, not competing calls-to-action.

Mobile-first, always. Given how much traffic is mobile, that experience gets equal or greater attention than desktop.

Speed as a priority. Fast load times are built in, since speed affects both conversion and ad quality scores.

Tracked from day one. Conversion tracking is set up at launch, not added as an afterthought once traffic starts.

A great landing page still needs the right traffic sent to it

A well-built landing page converts what arrives — but targeted, well-run ad campaigns are what determine how much qualified traffic reaches it in the first place.

Recent results

What this looks like in practice

Conversion rate, well above median

Before: A campaign was sending paid traffic to a generic homepage, with conversion rates well below what the ad spend justified.

Diagnosis: The homepage tried to serve every visitor type at once, with no specific offer or clear single call-to-action for ad traffic.

Fix: Built a dedicated landing page matched precisely to the ad campaign’s offer, with a single clear CTA and direct-response copy.

Result: Conversion rate improved significantly compared to the generic homepage, making the same ad spend produce meaningfully more leads.

Mobile gap, closed

Before: A landing page converted well on desktop but noticeably worse on mobile, despite mobile driving most of the traffic.

Diagnosis: The page had been designed primarily for desktop and only minimally adapted for mobile, leaving friction in the mobile experience.

Fix: Rebuilt the page mobile-first, simplifying the mobile form and streamlining the mobile checkout flow specifically.

Result: Mobile conversion rate improved substantially, closing much of the previous gap between desktop and mobile performance.

Load time, cut to improve both conversion and ad cost

Before: A slow-loading landing page was hurting both conversion rate and Google Ads Quality Score, raising cost per click.

Diagnosis: Heavy, unoptimized images and unnecessary scripts were slowing the page well past the point where visitors start abandoning.

Fix: Rebuilt the page with optimized assets and streamlined code, bringing load time down significantly.

Result: Both conversion rate and Quality Score improved, with the faster page lowering cost per click alongside the conversion gains.

Let’s build a page that converts your ad traffic

Book a free page audit and we’ll show you what’s holding back your current landing page’s conversion rate.

Here are some frequently asked questions

What people mostly ask us about landing page building and what you might wanna know –

Direct-response copywriting, offer structure, speed and mobile optimization, and conversion tracking — see the full scope above.

PageFly, Unbounce, and ClickFunnels are the most common, and we can work with other builders depending on your existing stack.

Direct-response copywriting is part of the standard scope, built specifically around your offer and audience.

Yes, pages are built mobile-first given how much traffic on most campaigns comes from mobile devices.

Yes, pixel and conversion tracking setup is part of the standard scope.

Yes, multi-page funnels are a common version of this project, scoped based on the number of pages needed.

Yes, A/B test variant builds are part of the standard scope where useful for optimizing performance.

Speed optimization is a core requirement, targeting load times aligned with what drives both conversion and ad platform quality scores.

A single page typically turns around within 3–5 business days.

Yes — book a free page audit and we’ll show you what’s holding back conversion.