The Challenge

The client’s eBay store was underperforming despite holding viable inventory. Organic search visibility was limited by unoptimized titles and incomplete item specifics, while paid ad spend was inefficient, resulting in low conversion rates, weak sales velocity, and stagnant net profits month-over-month.

What We Did

We executed a comprehensive growth strategy focused on search engine optimization and targeted eBay ad campaign management.

Listing SEO & Metadata Optimization: Restructured item titles, enriched category-specific item attributes, and improved listing copy to maximize organic search rankings within eBay’s Cassini search engine. Promoted Listings Rate Adjustment: Calibrated ad rate percentages across active inventory to balance marketplace visibility with profit margins. eBay PPC Campaign Management: Fine-tuned keyword targeting and search campaigns to drive high-intent buyer traffic directly to fixed-price product listings.

The Result

Comparing performance month-over-month (Jan 1, 2026 – Jan 31, 2026 vs. Dec 1, 2025 – Dec 31, 2025), total sales grew by 74.4% to reach $25,536.59. Net sales surged by 79.2% to $11,578.51, total quantity sold increased by 50.3% to 882 units, and average selling price per item rose by 16.1% to $28.95.