The Challenge

SACERECORD faced stagnant lead generation for their studio services and equipment rental operations in Paris[cite: 19]. Their website lacked clear conversion pathways[cite: 19], conversion tracking was broken or inaccurate[cite: 19], and Google Ads campaigns were running inefficiently without proper attribution, making it difficult to scale ad spend or acquire high-intent booking leads[cite: 19].

What We Did

We conducted deep market and competitive research to deliver a complete Growth Strategy Report and tactical execution roadmap[cite: 19].

Market & Competitor Intelligence Research: Analyzed the Paris recording studio and equipment rental landscape using SearXNG, Perplexity, and LLMs to identify high-intent buyer keywords and positioning gaps[cite: 19]. Website & UX Conversion Audit: Audited on-site user journeys, identifying UX friction points, messaging gaps, and call-to-action placement improvements to increase inquiry conversions[cite: 19]. Conversion Tracking & Google Ads Optimization Plan: Mapped out accurate event tracking architecture and designed a restructured Google Ads strategy to eliminate wasted spend and drive qualified studio leads[cite: 19]. Strategic Growth Report Presentation: Compiled actionable findings and step-by-step technical recommendations into a professional PowerPoint strategy deck for the client[cite: 19].

The Result

Provided SACERECORD with a clear, data-driven roadmap that resolved underlying technical site issues, established reliable conversion tracking requirements, and set a structured path for profitable lead generation via Google Ads[cite: 19].