The Challenge

Launching a premium sleepwear brand on Shopify without benchmarking conversion standards risks hidden friction points, such as heavy imagery slowing mobile page speed, unoptimized cart settings triggering checkout abandonment, and theme technical glitches. Yumae Haus needed a rigorous pre-launch audit to validate site performance, refine their market positioning against premium competitors, and identify critical technical fixes before going live.

What We Did

We conducted an in-depth market, competitor, and technical site review to establish conversion standards and provide a prioritized optimization roadmap.

Market Positioning & Competitor Benchmarking: Mapped Yumae Haus within the premium sleepwear tier, benchmarking site structures against established luxury competitors to define optimal image counts, sizing guides, and promotional strategies. Conversion & Mobile Commerce Analysis: Evaluated cart and checkout friction against industry benchmarks, identifying key conversion barriers such as forced account creation and unclear return policies. Image & Page Speed Optimization Audit: Analyzed Core Web Vitals targets (LCP, INP, CLS) and outlined exact image compression and loading priority guidelines to protect mobile site speed. Fleur Theme Technical Checklist: Identified specific technical fixes for mobile drawer scroll locks, swatch image desynchronization, and layout shifts during page scroll. Customer Journey & App Recommendations: Outlined lightweight, high-ROI app integrations for reviews, sizing, and Klaviyo email capture that maintain site performance while boosting trust.

The Result

Delivered a complete pre-launch optimization roadmap that eliminated critical technical theme errors and cart friction points. The audit provided Yumae Haus with actionable fixes to ensure maximum mobile conversion performance and site speed upon official launch.