The Challenge

Incoming lead payloads arrived unstructured inside raw HTML tables, forcing the team to manually extract contact details, check for existing records, and append enriched profile data. This manual process slowed down sales response times, created data entry errors, and left downstream reporting tools out of sync with central CRM records.

What We Did

We engineered an advanced Make.com automation scenario that transforms raw incoming lead payloads into enriched, actionable customer records across multiple platforms.

Webhook Payload Listener & Text Parser: Receives real-time lead submissions and extracts key contact fields directly from nested HTML table structures. HubSpot CRM Duplicate Search & Conditional Router: Searches HubSpot for existing contact records, routing new versus existing profiles down dedicated creation and update paths. Clearbit Data Enrichment: Automatically queries Clearbit to enrich contact profiles with additional personal and firmographic details before updating records. Google Sheets & Server Webhook Dispatch: Appends full lead records into Google Sheets for quick visibility while broadcasting the finalized payload to external server endpoints.

The Result

Eliminated manual data entry and payload parsing entirely. Incoming leads are now automatically parsed, enriched, categorized in HubSpot CRM, and synced across team spreadsheets and external servers in real time.